Big brand impact for this new artisanal micro-distillery


Rocker Spirits is a micro-distillery in Littleton, Colorado that was conceived to reflect back to a time in our country when we forged and manufactured things with our own two hands. The initial vision came about on one of the client’s frequent trips to the junkyard, where he stumbled upon an old 1930s oil can. As a longtime admirer of vintage industrial American design, he was struck by its unique design and functionality. That discovery served as an inspiration for the innovative rocking bottle and the brand that followed.

We were approached with this project as an idea on the back of napkin; a new spirits company born from a love of industrial Americana. We launched into industry research, delivering comprehensive reports on market trends, product influences, consumer mindsets and drinking occasions. We recognized the shift towards local, hand-crafted products and felt there was space for a luxury, trade-up brand. We crafted a strong brand profile, conducted competitive analysis and researched bottle innovation to see if we could leverage the vintage oil can design into a unique selling point. Together with the world's leading glass manufacturer, Rocker was able to develop and trade-mark their cantilevered, rocking bottle. We designed a distinct logo that references the bottle shape plus RS initials and built a comprehensive visual identity. Playground is Rocker's agency of record and has produced everything from their packaging, print materials and website, to merchandise, point of sale and social media strategy. We've also planned and produced a complete brand photoshoot, have been heavily involved with the launch of their micro-distillery, and helped promote many of their events.

Rocker launched with a classic American whiskey, a 100% cane rum, and a 100% corn vodka. The spirits have already received international accolades and their packaging won PAC Gold: Best New Luxury Brand. The distillery is also a burgeoning success, offering tours, a busy tasting bar and packed schedule of live music and events.

Forged with Passion. Infused with American Spirit.

2017 PAC Global Leadership Awards: Best New Luxury Brand - Gold

Food & Wine Magazine: Spirit of the Year - Rocker Rum
The Today Show: Hottest Trends of 2017
The Denver Post: A Booming Distillery
EATER: Rocker Spirits

Creative Director: Rob Fieldhouse
Creative Director: Lee Robinson
Distillery Build & Fabrication: Studs Out
Glass Design & Manufacture: OI Glass
Label Printer: Columbine Label
Photographer: Parker Rice
Videography: Cinema Raven