A stand out brochure for Dr. Scholl's newly launched Original Collection


William Scholl was an inventor and entrepreneur who created products to comfort feet. In the 60's, he designed a simple wood sandal with a brightly colored strap inspired by a vintage clog he found on his travels. He set out to make a shoe that was good for one's health and ended up creating an enduring fashion icon. Today, Dr. Scholl's Shoes are inspired by natural beauty that is timeless and relaxed, effortless style no matter the season, the authentic heritage of American design, and fashion that's simple, yet full of surprises.

Dr. Scholl's newly launched Original Collection needed a brochure that both introduced the line, and stood out in the crowded fashion/function footwear market. We worked with texture and scale to make an impact, utilizing three unique paper stocks and a 12" square format. The typographic cover wrap and center line sheet were printed on a soft vellum, while the end-papers were navy blue velvet touch printed tone on tone.

The brochure was distributed by mail, handed out at trade shows, and was also available in retail stores. It won three ADDY Awards, including a Gold for 4-Color Brochure and a Special Judges Citation for Elevated Brand Excellence.

Creative Director: Rob Fieldhouse
Add'l Art Direction: Laura Coggins
: Blake Buettner
Photographer: Anne Menke

Printer: Top Graphics