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Project:
Pure Nourishment
Specs: Logo and branding, custom website design with Constant Contact integration, events calendar and downloads management system
Description:

Angelina Bertani is a talented health counselor based here in St. Louis. She wanted her branding and website to better reflect her holistic approach to nutrition and appeal to her client base of busy active women eager to take control of their health. Angelina also wanted to be able to update her site with upcoming events, a newsletter sign-up, and pdf downloads of resources.

We met with Angelina to discuss her practice, her philosophy and her goals. Together we created a fresh, photo-based layout that is reminiscent of a sunny table. She worked very closely with us and wrote all of the content; her partner Jeremy Deweese photographed the backgrounds and the client testimonial head shots.

Testimonial:

I wanted a site that could stand on its own. A site that says, "Pay attention, this is not your ordinary website," one that literally makes you excited when you come across it. From the work I had seen on Playground's website I knew that they could deliver that vision - and they did! They are easy to work with,young, talented, dynamic, and diverse. What I love most about working with the Playground team is their keen listening skills and integrity. They listened and attended to my ideas, my concerns, my requests, my input, and when the time came to meet the deadline they took action...they never miss a beat!

Angelina Bertani, C.H.H.C, AADP - Director of Pure Nourishment, LLC
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The Pure Nourishment website features different foods on each page to encourage exploration and give a sense of fresh energy. The content area centers in the browser to accommodate a range of screen resolutions.
The Pure Nourishment website features different foods on each page to encourage exploration and give a sense of fresh energy. The content area centers in the browser to accommodate a range of screen resolutions.The Approach describes Angelina's Radiant Health Systemâ„¢ and gives a clear sense of what clients can expect from her program.Interview with Angelina is an in-depth look at her professional history, her understanding of nutrition and health and what kind of peeple are best suited for her programs - everything you would want to know before hiring a health coach.The integrated calendar lists upcoming events and classes with pop-ups showing time, location and a detailed description of the event.The Free Stuff page offers easy downloads of past newsletters, healthy recipes and audio recordings.The testimonials provide a great insight into Angelina's effectiveness and her strong relationship with her clients, written in their own words. Bright and appealing photos by Jeremy Deweese.We created a series of branded Word templates so that Angelina can quickly and easily create recipe downloads for her Free Stuff and handouts for classes.The password-protected administrative back end gives Angelina complete control over the events calendar, downloads, links and other settings.The Pure Nourishment logo emphasizes Angelina's holistic approach to nutrition - how all areas of life are connected to well-being. A variety of complementary color combinations allow for the sub-branding of programs or classes.