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Project:
Coach Accountable Marketing Site
Specs: Custom design, copywriting, Flash, newsletter and BETA tester sign-up, online questionnaire, integrated blog, Search Engine Optimization
Description:

Playground is designing and developing a new web-based business management system for professional coaches. We wanted to spread the word and generate interest before the Autumn 2008 launch with a Coach Accountable marketing website. We were also looking for beta testers and collaborative feedback from coaches. To promote a sense of community and increase SEO rankings, we integrated a blog into the site to keep visitors abreast of our progress.

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The Coach Accountable home page gives a clear overview of the project, shows "Sneak Peak" images of the system, and invites coaches to sign up for notification when the system is launched.
The Coach Accountable home page gives a clear overview of the project, shows 'Sneak Peak' images of the system, and invites coaches to sign up for notification when the system is launched.The Features page outlines the system and describes how it will help professional coaches improve their business.The Collaborate page invites coaches to sign up as beta testers and features an online questionnaire to help us collect data about their specific needs and working practices.The blog gives a backstage view into the workings of our team and the progree of the Coach Accountable system.