As a brand new and unknown non-profit, LiveFeed needed a cool identity that quickly illustrated its focus. We combined iconic symbols of live music and food (a plug and a fork) to create their logo and identity products. The funky and ever-changing bulletin board motif of the website gives LiveFeed a versatile identity that can be altered and used across a variety of mediums without losing the core branding. For the print ads, we came up with a Modern Revolution call-to-arms theme. The posters are one-offs for events, which gives us lots of room to flex our creative muscles.
It's clear to me that part of what makes LiveFeed such a success is the solid brand and marketing materials that Playground has developed. The website is both welcoming and easy to navigate, and all of the printed material that the team has created have been both beautiful and cutting edge. The Playground is an essential part of the LiveFeed team.
Amy Graham, LiveFeed Director of Operations
