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Project:
Kid's Club Newsletter
Client: Centene
Media: print - direct mail, downloadable pdf, and promotion
Description:

Founded as a single health plan in 1984, Centene Corporation has established itself as a national leader in the healthcare services field. Their core philosophy is that quality healthcare is best delivered with locally-based health plans in states across America, enabling them to provide accessible, high quality and culturally sensitive healthcare services to their members.

In response to the national crisis of childhood obesity, Centene was seeking for a way to engage and educate kids about healthy eating and exercise. They asked Playground to design a quarterly newsletter and other collateral print material for their new Kids Club.

image large view
Kid's Club membership certificate
Kid's Club membership certificateKid's Club newsletter - Spring 2009. Double-sided in English and Spanish.Kid's Club newsletter - Summer 2009. Double-sided in English and Spanish.Kid's Club newsletter - Fall 2009. Double-sided in English and Spanish.Kid's Club newsletter - Winter 2009/2010. Double-sided in English and Spanish.Kid's Club recipe competition to encourage healthy eating.